Why Are PageRank and High Search Results Important?

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Search engines like Google, Yahoo!, MSN, and Ask are gold mines when it comes to marketing your company online. They are absolutely free – they don’t charge you a dime for organic rankings (you are ranked by your site’s relevant keywords) – and consumers know and trust them. In fact, approximately 80% of online sales are produced from a consumer finding goods through a search engine. Of course, just being listed doesn’t mean you will get any attention. It won’t help you if your website shows up as number 100 for a search result. You want to get listed on the front page and preferably the number one spot of that page. In order to do this, you have to conduct SEO (Search Engine Optimization).

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