What is Pay per call

[Shane231]

Similar to pay per click, pay per call is a business model for ad listings in search engines and directories that allows publishers to charge local advertisers on a per-call basis for each lead (call) they generate. The term "pay per call" is sometimes confused with "click to call". Click-to-call, along with call tracking, is a technology that enables the "Pay per call" business model.

Pay per call is not just restricted to local advertisers. Many of the Pay per call search engines allows advertisers with a national presence to create ads with local telephone numbers.

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